Business as UNusual

Align Structure with Strategy for Success


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In this episode of Business as UNusual, host Aicila interviews Meg Thomas Crosby, co-founder of People Cap Advisors and author of the book "Running the Gauntlet: Proven Strategies for High Growth Leaders." Meg shares her expertise on aligning organizational structure with business strategy, the importance of context for leadership, and how to scale companies sustainably through different stages of growth. Discover Meg’s proven framework for high-growth companies, her approach to working with founders and leadership teams, and actionable advice for both leaders and entrepreneurs facing the chaos of business evolution.


Topics discussed in this episode:

  • Why context is the missing link in strategic leadership
  • The Growth Gauntlet framework: Four stages of organizational growth
  • Managing founder transitions and honoring the "chief distraction officer"
  • Six imperatives for sustainable scaling: From sharpening focus to aligning structure
  • When great resumes aren’t the right fit: Hiring strategies for different growth phases
  • The value of self-awareness in leadership and knowing when to step aside
  • Advice for young professionals: Plans, detours, and the power of connection
  • Prescriptive planning vs. reactive strategies in business scaling
  • Building structures that survive leadership transitions
  • The inspiration behind People Cap’s signature model


Resources mentioned in this episode:

  • People Cap Advisors: www.peoplecap.com
  • Connect with Meg Thomas Crosby on LinkedIn
  • Book: "Running the Gauntlet: Proven Strategies for High Growth Leaders" (released April 2025)



Ready to scale your company the UNusual way? Dive into Meg’s Growth Gauntlet and rethink your leadership structure!

Connect with Meg and the People Cap team on LinkedIn to keep up with disruptive business strategies.


Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.


Lightly edited and produced by BiCurean Consulting, BiCurean.com.

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Business as UNusualBy BiCurean Consulting