On this episode of Alignment for Impact, Matthew Naylor sits down with Crumdale Specialty founding partners Jake and Brian to reflect on the journey of building a company rooted in alignment, culture, and long term impact. They share their personal paths into entrepreneurship, from law and finance to insurance and healthcare, and how early relationships, curiosity, and a willingness to ask why shaped Crumdale’s operating philosophy.
The conversation explores how leadership, accountability, and trust became the foundation for a people first culture, including the now famous Crumdale Code and its emphasis on integrity and respect. Jake and Brian walk through how Crumdale approached innovation differently by integrating risk financing, healthcare services, cost containment, and technology into a single aligned platform. At its core, this episode is about building something meaningful by putting people first, embracing transparency, and proving that when alignment exists across the ecosystem, everyone can win together.