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Today on the Aligned Photographers podcast, Casey had her first ever guest speaker, Jen Blanco! Jen is a motherhood photographer based out of Montreal and is growing her business while also raising her two children aged 5 & 2 yrs old. Jen's work has been published in magazines around the world and she is now attracting ideal clients 2-4 sessions per week. Casey and Jen talked about what support she has had during this season of motherhood and business and got real about whether the "balance" between work and quality time with her children feels good to her. You don't have to want to spend all of your time with your young children and you might even show up more patient and joyful when you find the harmony that works for you. Speaking transparently about finances, childcare, household responsibilities and more. Jen is also going to be the guest educator for the Aligned Motherhood Photography Retreat in Feb. 2027 in Kingston, WA. Casey and Jen talked about how the retreat will be transformative for the photographers who join including model calls/styled intimate motherhood shoots and pouring back into themselves with a sound bath, private chef dinner and even magic.
You can find Jen Blanco's work at the links below.
https://www.instagram.com/jenblanco_photography/
https://www.jenblancophotography.com/
Join us in Feb. for the retreat! Only 4 spots left.
https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
Most conversations about motherhood and business focus on the strategy. This one is about the experience.
In this episode, Casey shares what it has personally been like to navigate motherhood alongside running a photography business: the real moments, the tension, and what she has learned along the way.
What you'll hear in this episode:
- An honest look at what balancing motherhood and business feels like day to day
- Personal stories from Casey's own journey as a mom of two
- What she has learned about building a business around her real life and season of motherhood
- Why you're not the only one who feels pulled in both directions
This episode is for the photographer mom who wants to hear from someone in the middle of it, not someone who has it all figured out.
→ 1:1 Mentorship with Casey: https://alignedphotographercollective.com/
→ February Aligned Motherhood Retreat (limited spots): https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
→ Join Casey's email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photography_by_casey_louise
Keywords: motherhood and business, photographer mom, balancing motherhood and work, mom business owner, motherhood photographer, photography business tips, aligned photography business, working mom photographer, photographer mom burnout, maternity photographer
Most photography business podcasts show you the highlight reel. This episode is the opposite.
Casey recorded this one off the cuff and got honest about what managing income looks like as her photography business grows, including the month where she seriously contemplated going back to dental hygiene, and why she didn't. She also walks through her real to-do list from that "work" day and how she manages her ADHD in her workflow, and why she only got half of it done.(And why that's okay).
What you'll hear in this episode:
-The real conversation about money and managing income as your business grows.
-What it's like to contemplate going back to a former stable career during a slow stretch and what helped her decide.
-A look at Casey's actual to-do list and how she structures her day as a mom and business owner with ADHD.
-Why finishing half of your list isn't failure.
-An invitation to Casey's Feb. retreat, a space to step back, plan the year you actually want and connect with other mothers who get it.
This episode is for the photographer who's tired of polished advice and wants to hear what building a business really looks like, including the messy, imperfect parts.
~1:1 mentorship with Casey:
https://alignedphotographercollective.com/
~Aligned Motherhood Photography Retreat:
https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
~Join Casey's email community:
https://photosbycaseylouise.myflodesk.com/photographycommunity
~Follow Casey on IG: instagram.com/photography_by_caseylouise
Keywords: photography business money, managing income photographer, ADHD photographer, ADHD business owner, photography business tips, slow season photography, busy season photography, photographer mom, motherhood photographer, aligned photography business, photography retreat, motherhood and business
What if the thing that makes your photography unforgettable has nothing to do with your camera settings?
In this episode Casey breaks down her Connection First Method; the specific, repeatable framework she uses to create emotional safety with every client, especially during the most vulnerable sessions like maternity, newborn, and birth photography. After six different people in her life, including her husband, independently told her the same thing about her biggest strength, Casey finally sat down to name exactly what she does and why it works.
What you'll hear in this episode:
— The real origin of this skill, Casey's years in healthcare as an ER registration admin and dental hygienist
— The Connection First framework, step by step, from pre-session to in-session
— Real client stories, including the exact words Casey uses in vulnerable moments
— Why consent, pacing, and presence matter more than posing or technical perfection
— How this framework can be applied by any photographer, in any genre
This episode is for the photographer who knows something deeper is happening in her best sessions and wants the language and framework to finally name it, teach it, and lead with it.
→ 1:1 Mentorship with Casey — apply now: https://alignedphotographercollective.com/
→ February Aligned Motherhood Retreat: https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
→ Join Casey's email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photography_by_casey_louise
→ Photography website: photosbycaseylouise.com
Keywords: emotional safety photography, connection first method, photography client experience, how to make clients comfortable, photography business framework, maternity photographer, vulnerable photography sessions, photography business tips, aligned photography business, photography mentor
Ever wondered what's actually in Casey's camera bag or how a client goes from inquiry to a delivered gallery without her losing her mind in the process? This episode pulls back the curtain on the full behind-the-scenes of running a six-figure photography business.
What you'll hear in this episode:
— A complete rundown of Casey's camera gear and what's actually in her bag for sessions
— The systems and software she uses to manage her business — booking, CRM, gallery delivery, and more
— Her full client workflow, start to finish: from first inquiry to delivered gallery
— The automations that save her hours every single week
— Practical, steal-this-today systems for photographers who want to run a smoother, more sustainable business.
This episode is for the photographer who wants to see exactly what's happening behind the scenes of a real, thriving photography business — not just the pretty final images, but the actual gear and systems that make it work.
Links:
The BEST planner! Use code CASEY27 at checkout for 15% off
https://themompreneurpaperco.com/
Honeybook 50% OFF
https://share.honeybook.com/casey5786924
Mentorship: https://alignedphotographercollective.com/mentorship#mentorship
Aligned Motherhood Photography Retreat:https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
Keywords: photography gear, camera bag, photography workflow, photography business systems, photography automations, photography CRM, client workflow photographer, photography business tips, maternity photographer gear, photography booking process
A photographer friend recently asked Casey a simple question: "Have you always been this confident?" The honest answer took her back further than she expected.
In this episode Casey shares a personal flashback to her childhood, her mom always saying they were lucky and how that shifted dramatically when she became a mother. Confidence she'd always carried started to crumble, replaced by self-doubt she wasn't prepared for. This episode is about that unraveling, and the specific role community played in helping her find her way back.
What you'll hear in this episode:
— A personal look back at Casey's childhood and early sense of self
— Why becoming a mother shook her confidence in ways she didn't expect
— The connection between identity, motherhood, and self-doubt
— How community (not willpower alone) helped rebuild what motherhood had disrupted
— Why you don't have to have it figured out to start rebuilding your confidence
This episode is for the mother who used to feel sure of herself and isn't quite sure where that version of her went and who's ready to hear that community might be exactly what helps her find it again.
→ 1:1 Mentorship with Casey — apply now: https://alignedphotographercollective.com/
→ February Aligned Motherhood Retreat:
https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
→ Join Casey's email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photography_by_casey_louise
→ Photography website: photosbycaseylouise.com
Keywords: motherhood confidence, losing yourself in motherhood, mom identity crisis, photographer mom, community for moms, motherhood and business, aligned photography business, photography business mentor, rebuilding confidence, maternity photographer
If your bookings have slowed down and you're not sure whether to panic, pivot, or just wait it out this episode is for you.
Casey Louise gets real about what to actually do when inquiries stop coming in, sharing both the practical marketing strategies that help and the mental shifts that make slow seasons feel survivable instead of like a personal failure.
What you'll hear in this episode:
— Practical, actionable steps to take when bookings slow down
— How to separate your worth as a photographer from your current booking numbers
— Personal stories and reflections from Casey's own experience navigating slow months
— Why slow seasons don't mean something is wrong with you or your business
— How to use a slow period productively instead of spiraling
— An invitation to Casey's February retreat. A space to step back, connect with other mothers who truly understand this journey, and intentionally plan the life and year you actually want.
This episode is for the photographer in a slow season right now who needs both a plan and a little reassurance that she's not alone in this.
→ 1:1 Mentorship with Casey — apply now: https://alignedphotographercollective.com/mentorship#mentorship
→ February Aligned Motherhood Retreat — limited spots remaining: https://photosbycaseylouise.com/aligned-motherhood-a-photography-retreat/
→ Join Casey's email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photography_by_caseylouise
Keywords: slow season photography business, photography bookings slow, photography business tips, photography mindset, motherhood photographer, photography business marketing, aligned photography business, photography retreat, photography business mentor, maternity photographer, photography business motivation
What if your most powerful marketing tool costs absolutely nothing?
What you’ll hear in this episode:
— Why Instagram is Casey’s primary free marketing tool and how it directly generates income
— How showing up consistently on social media has built trust, visibility, and bookings over time
— Why social media feels overwhelming for most photographers and how to reframe it as an opportunity
— The mindset shift that makes showing up daily feel sustainable instead of exhausting
— Why you don’t need a massive following to generate real revenue from Instagram
— How to use social media intentionally to attract aligned clients who already want what you offer
This episode is for the photographer who knows she should be showing up on social media but isn’t and needs both the permission and the practical perspective to start.
→ 1:1 Mentorship with Casey — apply now: https://alignedphotographercollective.com/mentorship#mentorship
→ February Aligned Motherhood Retreat: https://alignedphotographercollective.com/workshops#workshops
→ Join Casey’s email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photography_by_caseylouise
Keywords: Instagram for photographers, social media marketing photography, photography business marketing, free marketing for photographers, Instagram photography business, how to get photography clients, photography business tips, social media strategy photographer, motherhood photographer, aligned photography business, photography marketing strategy, Instagram reels photography
Model releases are one of the most debated topics in the photography industry and Casey Louise has a clear, unwavering stance on them.
In this episode Casey shares exactly why she requires a signed model release from every single client, how she handles clients who refuse, and why referring out those clients has never once hurt her business, in fact it’s done the opposite.
What you’ll hear in this episode:
— What a model release is and why it matters for photographers
— Why some clients are hesitant or refuse to sign and how to have that conversation with grace
— How Casey responds when a client won’t sign, including referring them to another photographer
— Why holding this boundary has never cost her the right client
— How requiring a model release actually filters IN your ideal clients and filters OUT misaligned ones
— Why this is one of the clearest examples of a boundary that protects your business without apology.
This episode is for the photographer who has been on the fence about requiring model releases or who has felt uncomfortable enforcing them and needs permission to hold the standard.
→ 1:1 Mentorship with Casey — apply now: https://alignedphotographercollective.com/mentorship#mentorship
→ February Aligned Motherhood Retreat: https://photosbycaseylouise.myflodesk.com/retreat2027
→ Join Casey’s email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photography_by_caseylouise
Keywords: photography model release, model release for photographers, photography business boundaries, photography client experience, photography business tips, photography contracts, ideal photography clients, motherhood photographer, aligned photography business, photography business legal, photography business standards, maternity photographer
Motherhood doesn’t clock out when the session starts and this episode is proof.
Today I’m sharing a real, unplanned moment from my week: my daughter refused summer camp and ended up by my side at a newborn session. Instead of spiraling, I navigated it and what unfolded reminded me exactly why I do this work.
In this episode I’m talking about what it actually looks like when your two worlds collide, the trust required to hold intimate space for your clients even when life is happening around you, and the passion project closest to my heart right now, a group breastfeeding session that I’ve had to push back because the diversity I’m dreaming of isn’t quite there yet.
I also share why the Aligned Motherhood Retreat this February is one of the most powerful opportunities for photographers who want to add genuine, soul level intimate motherhood images to their portfolio in a container built specifically for that.
LINKS:
→ 1:1 Mentorship with Casey — apply now: https://alignedphotographercollective.com/mentorship#mentorship
→ Golden Mama Online Course: https://photographybycaseylouise.hbportal.co/public/educationbycaseylouise
→ February Aligned Motherhood Retreat: https://photosbycaseylouise.myflodesk.com/retreat2027
→ Join Casey’s email community: https://photosbycaseylouise.myflodesk.com/photographycommunity
→ Photography Instagram: @photographybycaseylouise
Keywords: motherhood photographer, photography business tips, photographer mom, maternity photographer, aligned photography business, photography client experience, photography business boundaries, niching down photography, charging your worth photography, photography mindset, ambition and motherhood, mom guilt business owner, work life balance photographer, intimate photography, photography education, photography mentor, photography workshop, photography retreat
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