What happens when advancement communications is no longer a support function, but a central driver of alumni engagement? On this episode of Alumless, Lori Hurvitz, Associate Vice President for Alumni Relations at Tulane University, joins Ryan and Chris to explore what it means to align communications and engagement under one unified strategy.

Lori shares the thinking behind Tulane’s recent reorganization and how this shift is influencing everything from digital strategy to donor segmentation. The conversation explores the growing role of communications as a core engagement channel, how institutions can better capture alumni attention, and how this alignment supports campaign readiness for Tulane’s Only the Audacious campaign.

In the bonus segment, Lori reflects on how place, tradition, and storytelling shape engagement at Tulane, what she’s learned about what truly resonates with alumni, and how her team is thinking about channels like social media and print in a modern engagement strategy.

This episode of Alumless is made possible by our season sponsors Protopia, AlumnIQ, Givzey, and Richmond Associates.