This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton on AI & user experience. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Today, Bryan and Ian discuss AI as an emerging technology to further enhance user experience in the fitness industry space.

To learn more about FIBO, please visit: https://www.fibo.com/

To learn more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

5:47: “User experience is the emotion that is evoked as a result of every aspect of a member or user’s interaction with a product or company that contributes to overall perceptions and satisfactions.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:12: Bryan opens the show by introducing Ian and his background. 

5:26: Bryan gives an overview on user experience and how businesses use data to better serve their customers. 

9:55: Bryan shares his four pillars to user experience. 

11:24: Ian shares his opinion on adopting the four pillars for user experience to gain a competitive advantage. 

12:29: Bryan and Ian talk about the components of AI for user experience. 

16:20: Ian explains Shosabi’s technology and what it’s used for. 

19:45: Ian answers questions from the audience about Shosabi. 

Bullet List of Resources:

https://www.slideshare.net/Bryankorourke/ai-and-user-experience-in-fitness-fitc-webinar-2023

Guest Contact Information:

https://www.linkedin.com/in/houghtonian/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163