The Advocacy Channel: A Customer Marketing Podcast

Aligning Customer Success & Marketing Teams

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Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode, they shared valuable insights on how marketing and customer success teams can work together to enhance customer marketing initiatives.

 

In this episode, we explore:

 

  • The inner workings of the Enable Us team and how they collaborate on customer marketing programs.
  • The role of OKRs in fostering alignment between marketing and customer success teams.
  • The importance of internal buy-in and how to nurture it.
  • The signs that indicate it's time for tighter collaboration.

    •  

    Connect with Cece Lee on LinkedIn: https://www.linkedin.com/in/cecelee

     

    Connect with Lynn Pietryga on LinkedIn: https://www.linkedin.com/in/lynnp

     

    Connect with us:

    • Get more customer marketing insights and strategies at ⁠impact.com/blog/
    • Connect with host Will on LinkedIn: ⁠www.linkedin.com/in/wifraser/⁠

      • Have a question? Suggestion? Email us at [email protected]

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        The Advocacy Channel: A Customer Marketing PodcastBy impact.com