Special guest Ashley Scorpio is a seasoned digital strategist with a proven track record of driving significant growth for agencies, startups, and brands alike. With over a decade of experience in traditional and digital marketing, she is a performance marketing expert with a technical specialty in social media advertising with a focus on new customer acquisition. Over the course of her career, she has managed millions of dollars in digital ad spends that helped launch and scale household digitally native eCommerce brands and publicly traded SaaS companies.

This episode begins with an overview of Nicolas' and Ashley's experience and key takeaways from ShopTalk Vegas 2023. Then, Ashley discusses the importance of partnerships and collaborations in the eCommerce industry. She emphasizes that partnerships are about adding value, not extracting value, and aligning brand values is crucial for success. Ashley provides examples of successful partnerships and strategies for identifying potential partners, including taking stock of past and present partnerships and looking for untapped opportunities. She also discusses measuring the success of a partnership campaign and challenges facing eCommerce businesses when establishing partnerships.

Ashley shares strategies for promoting a livestream on social media and highlights the role of partnerships in business development and customer acquisition. She concludes by emphasizing the potential for untapped opportunities in collaborations beyond influencer marketing and the importance of nurturing relationships and raising each other up in the community.

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