The perennial rivalry between marketing and sales departments - it's like a long-standing debate that never seems to end. Despite everyone’s best efforts, these two teams can sometimes clash, causing a disruption in the company's productivity. 

Listen into part two of our conversation with Brett Keirstead, a fractional chief sales officer and former senior HR tech sales leader. In our spirited debate, we cover the challenges both teams can run into, the sometimes clashing view points and ways to overcome our differences to put aside our egos and work together towards the common goal of supporting the company’s success.   

[00:00] Welcome back!

[00:25] Increasing communication and respect between marketing and sales

[03:31] Not everyone is a marketing expert

[07:30] Aligning on how to best support the buyer process 

[10:48] The pushback from sales

[15:11] Marketing’s true aim

[19:28] Working to better understand each other 

[24:38] The takeaway: Communication is key

[25:41] Outro

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.