During this episode of Tech Qualified, we talk with Alex Brockman, Vice President of Sales and Marketing at CSG. Alex Brockman talks about expanding the brand story at CSG, their align, design, and empower client process, how he keeps tracks of ideas that are at various stages of execution, communicating with his team, and their plans for content. 

Episode Highlights:

• Alex Brockman talks about his work history.     
• What is the ideal customer profile for CSG and how does the company serve them? 
• What does a typical engagement with CSG look like? 
• What does CSG have in store for 2020? 
• The evolution of CSG’s brand story.
• CSG’s process and their people are what keep clients coming in.  
• What does Alex Brockman’s team look like for the execution of their brand story?   
• What is something that Alex has implemented that’s working out well?  
• What did marketing look like at the time that Alex joined CSG?   
• How does Alex keep an inventory of ideas for content marketing purposes? 
• What are some of the conversations that Alex has had with engineers and experts on his team - in order to spark content? 
• What are some things that Alex Brockman would like to do content-wise for CSG? 
• CSG will be focusing on the importance of data, what is known about it, and what is being done with it. 
• What are some resources that Alex Brockman relies upon? 

3 Key Points:

1. The two main verticals for CSG are financial services and healthcare. 
2. CSG’s three-part methodology for client engagement is align, design, and empower.  
3. While executing new ideas, showing data results early on has led to a more incremental buy-in from the team.