The Leadership Exchange

Aligning Product Teams and User Goals with Stacie Frederick, CPO at Stanza


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Stacie Frederick, Chief Product Officer at Stanza, discusses how her engineering background informs her work in product management, particularly in understanding user needs and building solutions for Stanza, which focuses on improving reliability engineering for development teams. Stacie shares her approach to balancing the needs of current users with future growth, the importance of clear customer personas, and how friction can arise when product teams misalign with user goals. The conversation also touches on how technologists can develop a product mindset by staying connected with customers, and the unique challenges of working across different industries where technology intersects with non-tech domains.

Chapters
00:00 - Introduction
01:00 - Transition from CTO to CPO
03:00 - Understanding Users in Product Development
06:00 - Role of Personas in Building for Users
09:00 - The Balance of Serving Current and Future Users
11:30 - Challenges of Startups and Growing with Users
14:00 - Product vs. Engineering: The What and the How
17:00 - Blending Product and Engineering Roles
21:00 - Encouraging Product Mindedness in Engineers
24:00 - The Importance of Understanding Users in Tech
28:00 - Industry-Specific Challenges for Technologists
31:00 - Closing Remarks
Follow Stacie Frederick on Social Media:
Linkedin: https://www.linkedin.com/in/stacie-frederick/
Sponsored by This Dot: thisdot.co

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The Leadership ExchangeBy This Dot Labs