In its quest to become the most trusted personalised service business in the world, the global concierge company Ten Lifestyle Group has kept its purpose and its revenue streams closely aligned.

The result is a remarkably resilient organisation, that has survived some very testing times to deliver long-term success.

Alex Cheatle, co-founder and CEO of Ten, reveals how sticking to the purpose, and consulting with an invisible customer, keeps the business growing. Learn more on the latest episode of The Purposeful Strategist.