We talk about the importance of aligning sales and marketing teams and how it will help increase the conversion rates for brokers. When sales and marketing work together, they will have better achievements and more significant numbers. When they are not communicating effectively, it means you will not have the luxury of the best person assisting you. Which companies have the best communication between sales and marketing? Well, tech companies try and stay on the cutting edge, whereas distribution industries tend to operate in an old school manner. Therefore, tech companies generally have better communication between their departments. When a business is being sold, the sales and marketing teams will both have an impact on the sale. Plus, we touch on the communication divide between millennials and baby boomers - the medium a broker uses will differ by both industry and geographical area. Stay tuned as we speak about trust-building while coaching with business owners and how geographical location will affect a broker’s business.