Business Builders Podcast

Aligning Sales and Marketing with Tarnia Conti


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Are your sales and marketing teams working together seamlessly, or are they struggling to find common ground? Join us for this eye-opening conversation with Tarnia Conti, a seasoned expert in aligning these critical departments. In this episode, we explore the challenges that can arise when sales and marketing aren't well-aligned and learn how these misalignments can negatively impact customer experiences.

Tarnia shares her wealth of knowledge from her extensive background in marketing, sales, and operations across various industries. Throughout our discussion, we emphasize the importance of empathy, effective use of CRM systems, and a strong focus on the customer journey in creating alignment across departments. We also discuss breaking down barriers between product, sales, marketing, and customer service teams to increase customer loyalty and satisfaction.
The topics we cover in this episode are:

  • The Challenges in Aligning Sales and Marketing Teams
  • Why Empathy is Important to Help Align Sales and Marketing
  • Aligning Marketing and Sales With CRM
  • Getting Your Teams to Walk a Mile in Each Other's Shoes
  • What Management Can Do To Align Sales and Marketing Teams
  • How AI Will Help Sales and Marketing Teams in the Future
  • Tarnia's Top Three Tips to Better Align Your Sales and Marketing Team

  • In our next episode, we'll be joined by a world-leading futurist for an exciting discussion about what we can expect in our near future!


    >> Follow us for more Business Builders goodness

    • YouTube - @BusinessBuildersNetwork
    • LinkedIn Group - Business Builders Network Group

    • >> Connect with our hosts on Linkedin

      • Brenton Gowland
      • Ron Tomlian

      • Thank you for tuning in to this episode of the Business Builders Podcast. Until next time, KEEP ON BUILDING !!


        Adapt_CO
        Helping businesses find their new shape.
        SA Business Builders
        Business leaders social group based in South Australia
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        Business Builders PodcastBy Brenton Gowland and Ron Tomlian


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