Sales, marketing and customer success teams need to be aligned in B2B SaaS organizations. This helps companies grow, but also to retain net revenue and sell deeper into existing accounts. Hunter Montgomery, Chief Marketing Officer at ChurnZero, joins the show to talk about how these teams can work together to drive meaningful results. In this episode, we answer questions like:

• What’s the role of customer success within B2B SaaS organizations?
• How should organizations budget for customer success investments?
• What are the gaps between marketing, sales, and customer success?
• How should marketing teams plug in to drive customer retention efforts?
• How important is it for customer success to have strong sales skills?
• How does ChurnZero leverage their own platform for marketing?

https://churnzero.net/