This is a clip from an hour strategy session we recorded with Maddy Martin on How Smith.ai uses and converts revenue from free partner accounts. This clip focuses on the strategy of aligning with agencies to co-market successfully.

Summary: Nothing will make your partners understand and take the time to learn your product inside and out as relying on your tool for their own business. This class is all about partner enablement by giving the partners the client experience first hand.

You need your partner to act as if they are dependent on your product to grow their business. How best to achieve that mentality then to first onboard them into the product as if they are a paying customer.

*Note: If your tool simply cannot be given to new partners, or used by partners, then do anything you can to get them to use the tool for their clients. A great example of this is our clients Recart and Tapcart who partner with ecommerce marketing agencies, but implementation requires shopify, and of course agencies sites are not shopify sites… so their strategy is to give the agency an account to use for free for one of their clients in order to work together in the implementation to ramp learning faster and enable them to sell.

Takeaways:

Links:

https://docs.smith.ai/article/k0xk4nl2f7-how-to-integrate-smith-ai-chat-with-google-analytics-google-ads-using-google-tag-manager

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.