In today’s episode, Anna Angelova and Jores Minasvand explore one of the most empowering and foundational topics for any aspiring entrepreneur: how to start a business that’s deeply aligned with your personal values, purpose, and calling. They break down why businesses driven purely by profit often don’t last and how bringing authenticity, mission, and integrity into your venture can lead to sustainable success.

Tune in as they discuss:

Why your business should be an extension of who you are

The difference between inherited vs. consciously chosen values

How to identify your core 3–5 values and embed them into your business DNA

The role of energy and leadership in building lasting impact

What happens when businesses forget their founding values

Anna and Jores also share a preview of their upcoming membership program for purpose-driven founders launching this fall. Don’t miss this episode if you’re building something meaningful and want it to thrive.

And remember to check the membership here and sign up for the waitlist: https://go.leficomp.com/community-waitlist