Build Your Expert Business

Aligning your content to the buyer’s journey


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πŸŽ₯ Want to create content that actually generates leads and sales? πŸ€” The key is understanding the buyer's journey and targeting each piece of content to a specific segment of your audience. πŸ’‘

In this video, I break down the buyer's journey stages and how they relate to my own content marketing framework of Attract, Convert, and Ascend. πŸ“ˆ I share a powerful new concept: the Buyer Matrix, which combines these two models to help you laser-focus your content creation efforts. 🎯


By targeting each piece of content to a specific tier of your audience (like Attract or Convert) and moving them from one stage of the buyer's journey to the next, you can steadily attract new leads, convert them to customers, and ascend customers into your flagship programs. πŸ’°


πŸ”₯ Get the FREE revenue-generating content planner that helps you put together a content plan for the entire year in just an hour:

https://join.expertbusiness.com/content-planner

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Hey did you know that there's a private Facebook group for this podcast? Inside the group I've also unlocked one of our most important programs all about how to build and scale your expert business. Whether its online courses, memberships, coaching, masterminds, or anything in between the Build Your Expert Business podcast and Facebook group are all about helping you accelerate your results. I'd like to personally invite you to join us in the group. Just head over to expertbusiness.com/fbgroup

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Build Your Expert BusinessBy David Ziembicki