Amazon seasonality is an incredibly important factor to consider when strategizing with your ads year over year, month over month, and even week by week. Understanding these trends will not only help you set realistic expectations, it will guide how you manage your ads overall. When you know there’s going to be a change in traffic or conversion rate, you can make proactive adjustments to your campaigns to capture higher purchase intent, generate more sales, or control your ACoS.

In this episode, we talk through increasing competition on the platform, overall trends with CPC and conversion rates, and the long-term challenges sellers face trying to set themselves apart using Amazon advertising.

Intro [00:32]

Consistent long-term trend [01:30]

Comparing results year over year [07:14]

General seasonality [10:44]

Day of the week trends [15:53]