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According to Engagio’s CEO and Co-Founder Jon Miller, the relationship between marketing and sales should be less of a lead handoff and more of a soccer game. Jon shares his actionable advice on how to bridge the gap and encourage open communication for selling success. In this episode, Jon and Jeremey discuss the evolution of account-based selling and how it has changed the way that sales and marketing should work together.
By Salesloft Podcasts4.7
7878 ratings
According to Engagio’s CEO and Co-Founder Jon Miller, the relationship between marketing and sales should be less of a lead handoff and more of a soccer game. Jon shares his actionable advice on how to bridge the gap and encourage open communication for selling success. In this episode, Jon and Jeremey discuss the evolution of account-based selling and how it has changed the way that sales and marketing should work together.