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Hard work doesn’t guarantee impact. We dig into why some projects soar while others stall, and how a few simple habits create a straight line from purpose to results. The core idea is alignment,  across the org chart, across functions, and across time as reality shifts.

We start by translating big ideas into clear execution, from purpose t real-life objectives that anchor the next few quarters, and results that can be measured in weeks. Using Costco as a case study, we show how an enduring purpose cascades into strategy and store‑level key results, so every team understands how their pixel sharpens the overall picture.

Do you want immediate traction? We describe how running a few checks around recomposition, spotlight logic, and reality shifts guarantees that you stay aligned with reality rather than a plan that could lead to failure. 

Subscribe, share with a teammate who needs this, and leave a review with the smallest alignment habit you’ll start this week.