Human x Intelligent

Alignment: Why teams, products & habits lose alignment and how to fix it (PART 1)


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AI does not fail because it is powerful. It fails because it becomes powerful in the wrong direction. In this episode we break down one of the most misunderstood concepts in AI and product building, alignment, the gap between what we intend intelligent systems to do and what they actually optimize for.

The real world is full of examples. A lawyer using AI fabricated cases in court. Bing’s early behaviour, optimized for engagement instead of truth. The Boeing 737 MAX incidents, a human system misalignment with catastrophic consequences. Different industries, same failure mode, human intent, system interpretation, drift.

In this episode you will learn what alignment means in AI, multimodal systems and human machine collaboration. You will also understand why intelligent systems drift, how incentives shape behaviour in machines and in teams, and the hidden design signals that reveal misalignment early. We also look at how multi agent systems amplify risk when one agent drifts and the foundational principles you need to design aligned products.

Part 2 will go deeper into practical frameworks, patterns and real product applications. Part 1 sets the worldview and gives you the lens you need for everything that follows.

If you are building AI, using AI or designing systems that learn over time, alignment is one of the most important concepts you can understand.

In this episode:
• What alignment means in modern intelligent systems
• Why AI models drift and how drift emerges in products
• How incentives shape behaviour in machines and in teams
• The early signals that reveal misalignment
• Why multi agent systems increase alignment risk
• The principles for designing aligned and trustworthy products

Listen if you are building, designing or leading in the age of intelligence and you want to ensure the systems you create stay aligned with human intent.


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Human x IntelligentBy Madalena Costa