Aline Borges is the owner and creator of The Florist, a floristry company offering flower delivery, workshops and installation work. Ambitious, inspiring, creative, the list goes on, Aline started her company not that long ago and has seen immense success, being asked to create beautiful installations in stores around Zurich. While it looks like she’s been in Floristry for a while, her career began in Fashion, back in Brazil. After working in the industry for over a decade she needed a change and stumbled on Zurich where she felt at home immediately and somehow knew that she needed to make this city her home. Her eye for detail and her style is unique and brings fresh air to the generic florist shops. We spoke about creativity and to not overtly compromise on our artistic visions. How to not allow fear to overcome you and how our days in fashion were both invigorating but a struggle at the same time. ﹒﹒﹒ www.theflorist.ch www.instagram.com/theflorist.ch www.instagram.com/jmt_creative