This episode features the lovely Aline Melleiro Rheinboldt. Aline is a B2B Marketing Specialist and content creator at Vericode. Aline runs through her roles and focuses on her current experiences in B2B marketing.  She talks about using Hubspot in particular the email marketing section.  Using the tracking and workflows to keep up user activity on the CRM. Aline speaks highly of SEMrush and staying organised to keep ahead of demands. She also highlights how she develops communication depending on the audience like people in tech or business owners.  This a great episode for anyone looking to understand more about B2B marketing and how you communicate with professionals in that market.