In this episode of Leverage Storytelling, Arick Wierson sits down with Alison Brown, President and CEO of the Science Museum of Minnesota, for a lively, no-nonsense conversation about what it really takes to run one of Minnesota’s most iconic institutions in the age of endless distraction. 

Brown doesn’t sugarcoat it: her biggest competition isn’t another museum. It’s “the couch.” It’s Netflix. It’s Friday night lights. In other words, the battle for attention, and for families’ increasingly tight discretionary dollars, is very real. 

They also bust a persistent myth: that the Science Museum is just for kids. Brown makes the case that it’s a dynamic hub for lifelong learners, complete with robust adult programming (yes, the two have some fun with the phrase “adult content”) designed to draw in grown-ups as much as school groups. 

Listen to this engaging conversation about leadership, reinvention, and staying culturally relevant in a world where staying home has never been easier.