Industry events bring the latest products under one roof, but it is important to recognize how these innovations have changed the outside world in the past year.Absen, Inc. in partnership with Revel Media Group was honored as the Gold Medal recipient in the Venues category and Installation of the Year at the APEX Awards on March 27. What won Absen the award was its work on the Hale Centre Theatre in Salt Lake City, Utah. The company outfitted the theater with digital signage both inside and out to help carry out the vision set forth by the performance hall management team.The company's Senior Manager of Marketing and Communication Alison Maxson explained what the honor means for the company and more about the details of the award-winning project, which was also recognized as Installation of the Year at DSE.Absen worked with integrator Revel Media Group to install the LED boards in the theater and Maxson believes the collaboration was what made this success possible."I'm still in shock," Maxson said. "To me it's about the relationships that we're building. Technology is secondary. It's there but it's not the only thing. It really comes down to the relationships."To listen to Maxson's full thoughts on the Hale Centre Theatre, and all things DSE, make sure to check out her extended interview with host Tyler Kern on the MarketScale 'Transforming the Experience' podcast series.