Mavsplained

Alison Panasik on Mavs Branding, E-commerce, and Hardwood Classics


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Mavs VP of merchandise and brand identity Alison Panasik joins Lizelle to discuss how the Mavs' merchandising has evolved in many ways during her six years with the organization, gives a behind-the-scenes look at how City Edition jerseys are made, and reveals the secret every Mavs fan will love to hear: We're wearing green next season.
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MavsplainedBy Dallas Mavericks