We first interviewed Alison Rice back in 2018. At the time, Alison was a Group Publisher of Allure Media, and at the very end of our chat she told us about the soon-to-be launch her own podcast.

That podcast is Offline, and since we spoke 3 years ago, Alison quit her high-flying corporate role and has built Offline into a brand with a cult following that offers the podcast, events, online courses, coaching and more. 

In this chat you’ll learn:  

• Why Alison is bringing a business partner on board to help her take Offline to the next level 
• Why Alison’s business strategy is built around listening, then responding 
• The tensions that exist as a business owner between letting things unfold vs. pushing forward 
• Why Alison carves out time for her to retreat, reflect and think, as well as time to create and launch her ideas 
• How she deals when she gets caught in the comparison trap 
• Why she believes that she’s currently earning trust from her audience rather than earning money  

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