Prof Alison Taylor is a clinical professor at NYU Stern School of Business. Her book, “Higher Ground: How Business Can Do the Right Thing in a Turbulent World” is a result of decades of research and experience where she has consulted many multinational companies. She argues that maximising shareholder value can no longer be the sole purpose of an organisation’s existence. The new generation employed at various outfits have started demanding explanations if the bosses stray from their path. Doing the right thing is hard, admits Prof Taylor but those who take the path of the straight and narrow will serve well in the long run.