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Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care products brand, AL.ive Body, to transform homes into havens combining beauty and self-care.
Coming to us live from a bustling building site, Alisa and Lysandra take us back to life before "The Block" fame and how their passion for interior design laid the groundwork for AL.ive Body's success. With a product range now boasting 7 captivating colors, they recount the challenges they faced along the way, from managing suppliers to building a dedicated team and navigating cash flow.
Launching their venture during the unprecedented COVID lockdowns presented its own set of obstacles, but the resilient duo persevered and found their way to thrive. They divulge how they split their time and have overcome teething issues, ultimately finding their groove as business partners and sisters.
With e-commerce sales soaring to over 100% growth in the past 12 months, Alisa and Lysandra share their secrets to success - sticking to their strengths and wisely outsourcing where weaknesses lie. Don't miss this power-packed episode as they offer valuable tips for other e-commerce brands looking to make a mark in the competitive world of sustainable and stylish personal care products.
Find AL.ive Body on Instagram, @al.ive_body, @al.ive_baby, @alisa_lysandra and visit their website
Connect with Behind the Brand on Instagram and TikTok
Hosted on Acast. See acast.com/privacy for more information.
By Genevieve Lehunt-Alderman5
11 ratings
Join us in this exciting episode as we sit down with the talented twin sisters Alisa and Lysandra Fraser, renowned interior designers turned eco-warrior entrepreneurs. They share their inspiring journey of identifying a gap in the market and creating the beautifully designed personal care products brand, AL.ive Body, to transform homes into havens combining beauty and self-care.
Coming to us live from a bustling building site, Alisa and Lysandra take us back to life before "The Block" fame and how their passion for interior design laid the groundwork for AL.ive Body's success. With a product range now boasting 7 captivating colors, they recount the challenges they faced along the way, from managing suppliers to building a dedicated team and navigating cash flow.
Launching their venture during the unprecedented COVID lockdowns presented its own set of obstacles, but the resilient duo persevered and found their way to thrive. They divulge how they split their time and have overcome teething issues, ultimately finding their groove as business partners and sisters.
With e-commerce sales soaring to over 100% growth in the past 12 months, Alisa and Lysandra share their secrets to success - sticking to their strengths and wisely outsourcing where weaknesses lie. Don't miss this power-packed episode as they offer valuable tips for other e-commerce brands looking to make a mark in the competitive world of sustainable and stylish personal care products.
Find AL.ive Body on Instagram, @al.ive_body, @al.ive_baby, @alisa_lysandra and visit their website
Connect with Behind the Brand on Instagram and TikTok
Hosted on Acast. See acast.com/privacy for more information.