Bronwyn Williams & Ryan Wallman [The Small Print]

In this episode of The Small Print, Bronwyn speaks to author Ryan Wallman about his book “Delusions of Brandeur”. Together, they unpack the insanity that pervades the marketing industry, from companies cynically “cause-washing” their brand to institutions jumping on the latest moral crusade to remain in the good graces of the mob. They also discuss the phenomenon of "social cooling", Ryan's experience of living in Australia during the time of Covid, and how we can use humour to speak hard truths.

Bronwyn Williams is a futurist, economist, trend analyst and host of The Small Print. Her day job as a partner at Flux Trends involves helping business leaders to use foresight to design the future they want to live and work in. You may have seen her talking about Transhumanism or Tikok on Carte Blanche, or heard her talking about trends on 702 or CNBC Africa where she is a regular expert commentator. When she's not talking to brands and businesses about the future, you will probably find her curled up somewhere with a (preferably paperback) book. She tweets at @bronwynwilliams.

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Ryan Wallman is Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry. Ryan is an internationally acclaimed copywriter and marketing commentator. He has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also the author of the book ‘Delusions of Brandeur’.

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