Disco Labs Founder & CEO Gavin Ballard joins us on Hard Mode to talk about Disco’s next phase of life - transitioning to a product-first company for future growth. Disco Labs are a world–leading agency specialising in custom software and integrations for Shopify Plus merchants.

They’re inaugural Shopify Plus Partners, having worked with the platform since 2008 and as they themselves say, they literally wrote the book on Shopify development.

We talk about their decade long journey in the Shopify ecosystem, the future of ecommerce and what type of persona makes a good product focussed team member.

Talking points:

• The transition to a product-first company
• A decade long journey in the Shopify ecosystem
• Shifting a companies focus for future growth
• The balancing act between client and product
• 'Didn’t end up becoming a palaeontologist’
• Pairing up with Tractor for optionality
• The future of ecommerce
• Technical vs non-technical product people

Links:

• Disco Labs
• Shopify
• Submarine
• Bootstrappers.com - How This Ex-Lawyer Turned Software Engineer Launched a $1 million+ Shopify SaaS
• Clubhouse
• Hasbro
• JB HiFi
• Stripe
• Twilio
• We Make Websites
• Wildbit

Online:

www.discolabs.com

Disco Labs on Twitter: @DiscoLabs

Gavin Ballard on Twitter: @GavinBallard

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Lance Hodges: @lancehodges