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All About Influencers, Part 2: Which influencer is best for your brand?
IMPACT’s CEO, Nicole Webb, continues her conversation with Associate Director, Katie Eastment, in the second of a three part podcast series on influencers.
Gone are the days where we partner solely with those influencers or content creators who have the biggest following. Nano influencers (1000-10,000 followers) and micro influencers (10,000-50,0000) are just as valuable, if not more.
Follower count alone doesn’t demonstrate true influence. Trustworthiness and relatability are key; the ability to appeal to the ordinary person, to relate and entertain without looking from on high.
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By The Impact AgencyIMPACT’s CEO, Nicole Webb, continues her conversation with Associate Director, Katie Eastment, in the second of a three part podcast series on influencers.
Gone are the days where we partner solely with those influencers or content creators who have the biggest following. Nano influencers (1000-10,000 followers) and micro influencers (10,000-50,0000) are just as valuable, if not more.
Follower count alone doesn’t demonstrate true influence. Trustworthiness and relatability are key; the ability to appeal to the ordinary person, to relate and entertain without looking from on high.