I can’t recommend measuring your marketing efforts rigorously and regularly highly enough. There is so much data that is easily available for us to access and review so that we can make better decisions about our marketing – it’s just a matter of knowing what metrics to look for and where to look!

Kate Cook; otherwise known as the ‘marketing attribution gal’ is a marketer who specialises purely in marketing measurement. 

In this episode we talk about the scope of marketing measurement, and the challenges and the opportunities that analysing data can bring to a small business.

This discussion will give you a good idea of what we are trying to achieve by measuring your marketing and some of the reasons that you should absolutely incorporate this into your small business operations. In fact; Kate recommends that you adopt documenting marketing measurement as seriously as you document your monthly accounting numbers. I couldn’t agree with this more!

We talk about how you can keep track of short term results that are driven by your marketing as well as how you can track longer term objectives such as marketing that is designed to build your brand. 

So if you are all about making smarter marketing decisions in 2021, then I suggest you take a listen to this great episode with Kate Cook from SPT Agency.

Here is the link to set up Google Analytics if you haven’t got it set up already: https://analytics.google.com/analytics/web/#/

Kate’s 5-Day Attribution Challenge that she speaks about can be found here: https://bit.ly/3lTxYnD 

 

You can find Kate Cook here:

https://sptagency.co/

https://www.linkedin.com/in/katecookdigital/ 

 

Sign up to receive our ‘Ten steps to Creating High Impact Marketing on A Small Budget’ E-Guide at dragonflymarketing.com.au/highimpactsmallbudget

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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