In this episode of UNDISTILLED by Red Rocks Spirits, we dive deep into Willis’s life before he was the driving force behind Red Rocks Spirits’ sales,—from his 22-year career in a 9-to-5 job to facing the challenges of being medically disqualified, and ultimately finding a new purpose in the world of spirits.

We’ll explore how his past experiences shaped his approach to business, the grit it takes to build a brand from the ground up, and what fuels his passion for connecting with customers and getting Red Rocks Spirits onto shelves. Get ready for an inspiring, unfiltered look at the man making things happen—one bottle at a time.

Listen to Ashley's story here.

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www.redrocksspirits.com