Why do you need an owned audience? Why do you need a dedicated space to engage with that audience? Vanessa Hartung shares that it’s time to ditch the “IKEA experience” and stop leading your audience on bunny trails. Give them what they want in a centralized place owned by your brand. How do you do that? Listen to this episode of The Content Callout for the details. 

Outline of This Episode

• [0:48] Three rapid-fire actionable tips
• [2:27] Ditch the IKEA experience
• [4:32] How to build your owned audience base
• [7:34] Why you need diversity of perspectives
• [11:34] Ensure authenticity by knowing your product 
• [16:23] Make content interactive and engaging
• [17:10] The application of Web 3.0 in B2B
• [20:43] How to connect with Vanessa Hartung

Resources & People Mentioned

• Ceros
• Kate Bradley Chernis

Connect with Vanessa Hartung

• Connect on LinkedIn

Connect with The Content Callout

• https://www.contentcallout.com/

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