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All For Q4 with Shane Cicero
Shane Cicero is the owner of JW Media, where he helps local businesses optimize their Facebook ads to bring in better leads and more sales, so they can focus on what they do best. He also works with Foxwell Digital, an agency of paid social media advisors focused on transparency, honesty, and authenticity. Shane joins Jeromy Sonne to discuss what people should know as they plan for Q4.
A World of Changes 1:40
Apple has brought about changes to privacy policies that have created some big shifts on most digital advertising platforms, especially social ones, Jeromy says. Those currently running advertisements for their businesses may already be seeing those shifts in action.
Q4 Planning 5:29
Q4 refers to a specific time at the end of the year, when customers are in a buying mood and also when the most money is spent on advertising. It is the most expensive period of the year on Facebook and Instagram for advertisers, but it can also be the most profitable. People typically plan for Q4 in July through August, but Shane prefers to begin the year with Q4 in mind to spend that time building up a customer base and audience so he can better target them in Q4.
Getting the Timing Right 14:36
People looking to hop into advertising on Facebook and Instagram for the first time as a brand new company to test the waters for their product should avoid doing so in October or November, Shane advises. Starting from scratch in Q4 is challenging, and unless you have that instant impulse-buy kind of product, which very few have, you will face difficulties in getting engagement and sales.
What Not to Do During Q4 22:06
One thing you should absolutely avoid doing, especially if you are a medium-sized business, is throwing your eggs in too many baskets. “I don’t think you should go and say ‘okay, it’s Q4; I'm gonna do google ads, I'm gonna do audio, I'm gonna do Facebook and Instagram, [etc.],’” Shane shares. “What I would say is absolutely hop on Facebook and Instagram; it's likely going to be your most powerful traffic driver and get you the best results.”
Resources
Shane Cicero on LinkedIn | Twitter
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By Jeromy SonneShane Cicero is the owner of JW Media, where he helps local businesses optimize their Facebook ads to bring in better leads and more sales, so they can focus on what they do best. He also works with Foxwell Digital, an agency of paid social media advisors focused on transparency, honesty, and authenticity. Shane joins Jeromy Sonne to discuss what people should know as they plan for Q4.
A World of Changes 1:40
Apple has brought about changes to privacy policies that have created some big shifts on most digital advertising platforms, especially social ones, Jeromy says. Those currently running advertisements for their businesses may already be seeing those shifts in action.
Q4 Planning 5:29
Q4 refers to a specific time at the end of the year, when customers are in a buying mood and also when the most money is spent on advertising. It is the most expensive period of the year on Facebook and Instagram for advertisers, but it can also be the most profitable. People typically plan for Q4 in July through August, but Shane prefers to begin the year with Q4 in mind to spend that time building up a customer base and audience so he can better target them in Q4.
Getting the Timing Right 14:36
People looking to hop into advertising on Facebook and Instagram for the first time as a brand new company to test the waters for their product should avoid doing so in October or November, Shane advises. Starting from scratch in Q4 is challenging, and unless you have that instant impulse-buy kind of product, which very few have, you will face difficulties in getting engagement and sales.
What Not to Do During Q4 22:06
One thing you should absolutely avoid doing, especially if you are a medium-sized business, is throwing your eggs in too many baskets. “I don’t think you should go and say ‘okay, it’s Q4; I'm gonna do google ads, I'm gonna do audio, I'm gonna do Facebook and Instagram, [etc.],’” Shane shares. “What I would say is absolutely hop on Facebook and Instagram; it's likely going to be your most powerful traffic driver and get you the best results.”
Resources
Shane Cicero on LinkedIn | Twitter