In this episode of Business Tech Unlocked, host Sarah Donovan sits down with CRM implementation expert Michael Grant to uncover what truly makes an “all-in-one CRM Software” effective in real business environments.

They break down why so many CRMs fail, the features that actually matter, and how to choose a platform your team will actually use. Whether you’re overwhelmed by too many tools, stuck with a CRM no one wants to adopt, or considering a migration, this conversation offers practical, honest guidance.

From must-have features to real-world CRM recommendations, this episode is packed with insights that help businesses simplify operations, improve follow-ups, and streamline sales and marketing in one system.

Perfect for business owners, agencies, and teams looking to finally take control of their customer and workflow management.