In this episode, Tom Marino and Adam Hurd dive deep into what it really means to step out of self-employment and into true CEO leadership—at work and at home. 

What We Cover in This Episode: 

• The trap of self-employment: Why so many business owners simply create a new prison for themselves instead of finding freedom. 
• Gary Vee’s challenge: “If you want it so bad, how are you not doing everything you can?” Adam and Tom unpack the meaning behind this mindset and how it applies to entrepreneurs. 
• All in or in the way: The philosophy that has fueled Atomic Business Coaching and why commitment is non-negotiable. 
• The power of clarity: Tom shares a Tony Robbins insight—“Clarity creates power”—and explains how values, beliefs, and behaviors shape both life and business success. 
• Beliefs vs. values: Why unexamined beliefs create frustration and misalignment, and how choosing your beliefs leads to intentional values and sustainable growth. 
• Certainty and decision-making: Adam stresses the importance of not just having clarity but pairing it with certainty and agency to take decisive action. 

Key Takeaways: 

• Commitment means doing everything you can—but it doesn’t mean doing it alone. Getting help is part of being all in. 
• Obsession fuels commitment. If you’re not obsessed, it’s going to be hard to stay consistent. 
• Your beliefs dictate your values, and your values dictate your behaviors. Examine them regularly. 
• Clarity without action is useless. You need certainty and agency to translate clarity into growth. 
• Sustainable business success comes from alignment, consistency, and purpose—not just one big win. 

Resources & Next Steps: 

• Learn more and register for free events and sessions: bethe.ceo 
• Explore ways to work with Tom & Adam through Atomic Business Coaching