Welcome to the Nature of the Business podcast, where David and Monique from YGN get all in their business and share their entrepreneurial journey and dive deep into the stories behind their innovative products. In this episode, we're exploring the journey of the YGN Swim Turban, a revolutionary product designed to protect hair from water while swimming.

From its inception to its evolution into version 2.0, David and Monique discuss the challenges and triumphs they faced in bringing this product to life. Monique shares her inspiration for creating the swim turban, driven by the desire to address a common problem faced by black women who often refrain from swimming to preserve their hair.

The podcast delves into the meticulous design process, where Monique experimented with various materials and techniques to achieve the desired waterproof seal. Through trial and error, they refined the product, ultimately delivering a solution that exceeded customer expectations. The discussion also highlights the importance of storytelling in marketing the swim turban. Monique recounts their innovative photo shoot in Mexico, where they captured the essence of the product's functionality and its empowering impact on users.

As the swim turban gained popularity, YGN encountered challenges from copycats and competitors. Despite this, they remained focused on delivering a superior product and establishing their brand in both online and retail markets.

The podcast concludes with exciting news of YGN's partnership with Bloomingdales, marking a significant milestone in their retail journey.

Join David and Monique as they share their insights into entrepreneurship, innovation, and the transformative power of a great idea.

Tune in to Nature of the Business for inspiring stories and valuable lessons from the world of business.