This week we dive into the recent X-Office announcements, and the X-Men relaunch that was made at SXSW recently, and how that affects comic shops, what could be done to make announcements like that actionable, and how to improve overall overdering.

We also talk about marketing concepts like earned vs paid media, calls to action, and closing loops.

We'll also dive deep into "Auto-Subs" (from Comic Shop Assistant), or "Cloning Subscriptions" (with Manage Comics), and how stores will subscribe people to this line-wide relaunch.

We'll also talk about line-wide burnout, how readers

Plus, we previously touched on “Line Wide Burnout”, and I would love to give an anecdotal story on when I fell off the Krakoa stuff (and how I was a lapsed X-Fan who likely won’t come back to this new relaunch because it’s already too much at 3 titles).

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Thanks to our sponsor Murphy's Apple Juice, It's the shape, not the taste, but it's also the taste, which is pretty dang good.

Thank you for listening to the latest issue of Data B.R.O.S. please like, rate and subscribe to the DataB.R.O.S. on Spotify, Apple Music, or wherever you get your podcasts.

Visit Brian and Manage Comics at @managecomics on Facebook, Instagram, and YouTube, as well as at managecomics.com

Visit Jeff, Django and Comic Shop Assistant at @comicshopassistant on Facebook or Instagram or visit their website at comicshopassistant.com

You can also visit The Comics Place in Bellingham Washington on their website, or visit them on Facebook and Instagram, or listen to their podcast - The Comics Place Presents on Apple Podcasts or Spotify