Nick Hobson is the Chief Behavioral Scientist at the behaviorist.biz and is an advising strategy-organizational change scientist. He's served as a visiting professor of various Universities over the last 10 years. His mission is to build bridges between academia and industry to better understand the drivers of human behavior in employee and user contexts. Armed with the tools of science, he consults people-minded organizations on how to create meaningful brands and cultures for sustainable growth. He's also the creator of Ritual Sci-Design a system that leverages the science of ritual to turn ordinary customers into true fans. The philosophy being that “If you ritualize the experience, you'll have a customer for life.”

I recently had the pleasure of discussing how researchers and practitioners are making strides to bridging the research-practice gap and how rituals shape and influence our work and lives.

Nick was actually a key player that motivated me to get into the podcasting scene. My first podcast appearance was actually on his show "The It's All A Bunch of [B]ehavioral [S]cience Podcast. We both had a great time and I'm absolutely certain you all will enjoy it.

✭ Watch this small teaser for another new episode on the horizon:https://youtu.be/WQvbPO5XAeY

-- 05:00 - Bridging Research & Practice15:00 - Ritual what is it and how is it relevant?25:00 - Ritual vs. Rigid Norms35:00 - The DOOZER!45:00 - What should leaders and business owners know?56:00 - Nick's Soapbox Stand!--

✩ Show Notes ✩ ✭ https://www.trustincluded.com/nick_hobson_ritual_and_its_role_in_culture_and_experience/

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—————————— Produced by: Aaron Halliday———————————— #trustincluded #trustinc #theaaronhallidaypodcast #podcast #science #psychology #iopsychology #iopsych #organizationalpsychology #behavior #organizationalbehaviour #business #management #experience #customerexperience #ex #employeeexperiece #hr #peopleoperations #culture #ritual————————————