All Redding Podcast

Redding thrives because of people who take risks, build things from the ground up, and choose to invest in this community—and this week on All Redding, Griff Tonkin sits down with entrepreneur and community builder Matt Webb.

For the past 20 years, Matt has been quietly building one of Northern California's most recognizable service businesses. From changing his first oil at $6 an hour in Santa Rosa to founding Premier Oil Change & Car Wash and growing it to nine locations across California and Oregon, Matt shares what it really takes to build a business that lasts—and the faith, sacrifice, and mentorship required along the way.

In this episode, Matt reflects on joining the Marine Corps at 17, tapping the equity in his house to open his first store, moving his young family to Redding sight unseen, and building a company culture rooted in relationships, meaning, and creating real opportunities for the people who work there. They also dig into scaling a business past the mom-and-pop stage, the reality of running a highly regulated business in California, and why he still believes Redding is worth investing in.

They talk about: 🛠️ Growing up in Santa Rosa and joining the Marine Corps at 17 ⛽ Starting at $6/hour and working his way up to VP of Operations 🏡 Mortgaging the house to buy his first store in Eureka 🚗 Moving to Redding on a hunch after a February drive down Deschutes Road 📈 The 20-year build from one store to nine locations 🤝 Why relationships and mentorship changed everything for him 👥 Creating real estate ownership opportunities for long-term employees ⚖️ The realities of running a highly regulated business in California 🌄 Why he wants Premier's headquarters to stay right here in Redding

Whether you're an entrepreneur, an employee dreaming about your own shot, or someone who just loves seeing local businesses thrive, Matt's story is a reminder that lasting businesses aren't built overnight—they're built through faith, sacrifice, good people, and the willingness to be uncomfortable long enough for it to pay off.

👍 Like, subscribe, and drop a comment: What's a local business in Redding that's made a difference in your life?

⏱ CHAPTERS: 0:00 Welcome to All Redding 0:24 Meet Matt Webb 1:18 Growing Up in Santa Rosa 1:53 Joining the Marine Corps at 17 7:45 Marine Corps Training & Becoming a Mechanic 11:56 Enrolling in College & Landing the First Oil Change Job 17:11 Ten Years of Working Up Through the Ranks 20:00 Rich Dad, Poor Dad & the Entrepreneurial Itch 21:00 Starting a Wine Tour Business on the Side 23:28 Buying the First Store in Eureka 25:16 Leaning on Faith Through Big Risks 27:55 The Sacrifice of Starting a Business with a Young Family 29:34 Discovering Palo Cedro & Moving to Redding 33:59 Building the Lake Boulevard Flagship 40:22 Being Comfortable Being Uncomfortable 41:19 Finding Mentors & Building Peer Groups 46:21 Learning to Scale a Business 51:38 Premier's Core Values 55:36 Locations Six Through Nine & What's Next 1:01:38 Running a Highly Regulated Business in California 1:09:19 Life-Changing Opportunities for the Team 1:13:16 Hopes for the Future 1:17:52 Final Thoughts

👤 ABOUT THE GUEST — MATT WEBB Premier Oil Change & Car Wash on Facebook

Matt Webb is the founder and owner/operator of Premier Oil Change & Car Wash, a family-run business he started 20 years ago and has grown to nine locations across California and Oregon, with a tenth on the way in Red Bluff. A Santa Rosa native and Marine Corps veteran, Matt started in the industry at 19 washing windows and checking tires for $6 an hour before working his way up to Vice President of Operations—then leaving to build something of his own.

Today, Premier employs more than 110 people and is built around core values Matt sums up in the company's name: Proficiency, Respect, Excellence, Meaning, Integrity, Enthusiasm, and Relationships. Beyond the business, Matt is a husband, father of three, youth sports coach, and an active voice in his industry, serving on a national government affairs committee and advising the California Bureau of Automotive Repair.

👤 ABOUT THE HOST — GRIFFITH TONKIN Arthofer & Tonkin Law Offices on Facebook

Griffith Tonkin is a Shasta County-born attorney, partner at Arthofer & Tonkin Law Offices, and longtime community leader dedicated to justice, mentorship, and service. Deeply rooted in the North State, Griff is active in local youth and civic work, coaching, and building relationships that strengthen the community he grew up in. He brings a grounded, conversational approach to All Redding—drawing out the stories, decisions, and faith journeys of the people quietly shaping this region.

🌲 ABOUT ALL REDDING

AllRedding.com is your local online source for all things Redding and the surrounding areas. Our goal is to connect people with businesses, events, and stories that make our community a place we're proud to call home.

All Redding Explore Your City. Live Local. 🌐 www.allredding.com

Redding is built by people who choose to invest in the next generation—and this week on All Redding, Ky sits down with longtime community leader Scott Alexander.

For nearly three decades, Scott has been a driving force behind some of Redding's most impactful community programs. From helping grow the city's iconic 3-on-3 Basketball Tournament to building Elevate Camps into a thriving nonprofit serving youth across Northern California, Scott shares what it really takes to turn passion into lasting impact.

In this episode, Scott reflects on the early days of the 3-on-3 tournament, the challenges of starting a nonprofit with no funding, and the perseverance required to build something that serves generations.

They also dive into coaching, leadership, mentorship, faith, and why investing in young people is one of the most meaningful things we can do.

• 🏀 The 30-year history of Redding's iconic 3-on-3 Basketball Tournament
• 🏕️ How Elevate Camps grew from a small idea into a regional nonprofit
• 🌲 Building a science camp after the loss of West Camp
• 💡 The realities of entrepreneurship, sacrifice, and perseverance
• 👨‍👩‍👧‍👦 Coaching, mentorship, and developing the next generation
• 🏀 Why accountability and culture matter in sports and in life
• ❤️ Creating a legacy that will continue long after you're gone
• 🌄 Why Redding continues to be a place worth investing in

Whether you're an entrepreneur, coach, parent, or someone who simply loves this community, Scott's story is a reminder that the greatest legacies aren't built overnight—they're built one person, one relationship, and one decision at a time.

👍 Like, subscribe, and drop a comment: What's one person or organization in Redding that made a lasting impact on your life?

• 0:00 — Welcome to All Redding
• 0:25 — Meet Scott Alexander
• 0:43 — The History of Redding's 3-on-3 Tournament
• 4:23 — Taking Over the Tournament
• 6:18 — Growing the Event & Future Plans
• 9:51 — The Story Behind Elevate Camps
• 11:28 — Building a Nonprofit from the Ground Up
• 15:38 — Serving Churches Across California
• 18:38 — How Science Camp Was Born
• 23:07 — Bringing Science Camp Back to Shasta County
• 24:06 — Growing Up & Returning to Redding
• 26:56 — Coaching Basketball Through the Years
• 31:06 — Building Vision, Teams & Leadership
• 34:08 — Passing the Torch to the Next Generation
• 39:32 — Turning Passion Into Purpose
• 40:18 — Lessons From Great Coaches
• 43:09 — Why Defense Builds Winning Teams
• 45:35 — Final Thoughts

Elevate Camps on Facebook

Scott Alexander is the co-founder of Elevate Camps, a Northern California nonprofit dedicated to creating life-changing experiences for youth through Christian summer camps, outdoor education, leadership development, and environmental science programs.

Over the past 15+ years, Scott has helped grow Elevate into a regional organization serving thousands of students, churches, and families each year.

Beyond camp, Scott has spent decades coaching high school basketball and organizing Redding's beloved 3-on-3 Basketball Tournament, helping preserve one of the community's longest-running traditions while mentoring countless young athletes.

His passion for leadership, service, and investing in the next generation continues to shape lives across the North State.

Ky Strickler on Facebook

Ky Strickler is the host of All Redding, a podcast created to showcase the people who make Redding a great place to live—business leaders, community leaders, and faith-based leaders working toward a stronger North State.

Having been part of the Redding community since 2000, Ky has spent years investing in youth through coaching, schools, and community programs, with a deep passion for sports, mentorship, and building genuine, face-to-face connection.

Adopted into a multi-ethnic, multi-generational family, Ky brings a grounded perspective shaped by service, teamwork, and the belief that community is the antidote to isolation.

AllRedding.com is your local online source for all things Redding and the surrounding areas. Our goal is to connect people with businesses, events, and stories that make our community a place we're proud to call home.

All Redding Explore Your City. Live Local.

🌐 www.allredding.com

In this episode of the All Redding Podcast, we sit down with Nathan Knudsen, Executive Director of the Redding Trail Alliance, to explore how one passionate local movement has helped shape the trails, outdoor experiences, and adventure culture that make Redding such a special place to live.

What started with a shovel, a love for mountain biking, and a desire to build something better has grown into a nonprofit that has created over 25+ miles of trail, maintains hundreds more, and continues to transform the North State into a true outdoor destination.

• 🎨 His journey from graphic design into trail building and nonprofit leadership
• ⛏️ The early days of "outlaw" trail building and how it evolved into community-driven development
• 🌱 How the Redding Trail Alliance was formed and funded
• 🛠️ The behind-the-scenes reality of building and maintaining public trails
• 🤝 Why community involvement is critical to sustaining Redding's trail system
• 🚴‍♂️ The impact of events like the Lemurian Classic
• 🌄 How Redding is becoming a regional destination for mountain biking and trail running
• 🚀 The vision for future projects — including potential large-scale trail systems like Lakehead
• ❤️ Why trails are more than recreation — they're community, health, and economic drivers

This conversation highlights the passion, grit, and collaboration behind the trails so many in our community enjoy — and shows how everyday people can play a role in building something lasting for future generations.

• 0:00 – Welcome to All Redding
• 0:24 – Meet Nathan Knudsen & Redding Trail Alliance
• 1:25 – From graphic design to trail building
• 3:20 – The early days of building trails
• 6:42 – Trail 58, French Fry Trail & community growth
• 11:17 – Working with land managers & building legally
• 14:11 – The reality of trail maintenance
• 18:47 – Growth of Redding Trail Alliance
• 20:36 – Building the Enticer Trail & putting Redding on the map
• 26:05 – Trails for all skill levels & future needs
• 33:20 – Events: Lemurian Classic
• 47:34 – Funding, impact & the future of Redding trails

https://www.facebook.com/arthoferandtonkin

Griffith Tonkin is a longtime Shasta County-born attorney and community leader, partner at Arthofer & Tonkin Law Offices, active in local youth and civic work, and dedicated to justice, mentorship, and service.

https://www.facebook.com/ReddingTrailAlliance.org/

Nathan Knudsen is the Executive Director of the Redding Trail Alliance, a nonprofit dedicated to building, maintaining, and advocating for high-quality trail systems across the North State. With a passion for the outdoors and community development, Nathan has helped lead the creation of miles of trails and regional events that continue to shape Redding into a premier outdoor destination.

AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events, and stories within our community that make you proud to live in Redding, California!

👉 www.allredding.com

All Redding Explore Your City. Live Local.

In this episode, your local AllRedding host, Dr. Aaron Seaton of The Chiropractic Place interviews Seth Duivenvoorden from Duivenvoorden Farms. They discuss various topics on healthy living, running a farm, the importance of organic foods and much more.

AllRedding.com | Explore Your City. Live Local.

AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events and stories within our community that will make you proud to live in Redding, California! #allredding www.allredding.com

Interview by: Dr. Aaron Seaton https://www.reddingchiropracticplace.com 530-221-8443

All Redding Explore Your City. Live Local. https://allredding.com

Discover Redding in this captivating episode as we delve into the hidden gems and the vibrant community spirit that make this place extraordinary. In this episode, your local AllRedding host, Scott, from Venture Properties, explores the beautiful landscapes, engaging local personalities, and the collective efforts to make Redding a great place to live.

Join us as Scott discusses with community leaders, business icons, and residents who share their stories and commitments to enhancing the local community. From personal mastery insights to real estate trends and the importance of local engagement, this episode is packed with valuable information and inspiring interviews that showcase the true spirit of Redding.

Our goal is to connect people with businesses, events, and stories within our community that will make you proud to live in Redding, California! #allredding

Explore more about the vibrant life and opportunities in Redding at www.allredding.com. Dive deeper into the community spirit, catch interviews with local leaders, and find your reason to love Redding. Every story is a thread in the fabric of our city—discover yours today!

AllRedding.com | Explore Your City. Live Local.

#ExperientialLearningTrips #LifeLessonsLearning #DiscoverRedding #GrowthMindsetDevelopment #MotivationalInsights

• 0:00 - Intro
• 0:24 - Scott Pit from Venture Properties
• 5:02 - Life Philosophy: Doing Things Right
• 6:34 - Handling Negativity
• 11:27 - Discussing Obesity
• 14:19 - Personal Responsibility
• 16:36 - Power of Love
• 19:20 - Importance of Community
• 21:11 - Redding Real Estate Market
• 25:30 - Impact of Interest Rates
• 28:13 - Creative Migration to Redding
• 29:40 - Commercial Real Estate Insights
• 30:55 - Rent Forgiveness Discussion
• 33:00 - Motivating Employees
• 35:30 - Strategies for Pivoting and Setting Goals
• 37:32 - Cost of Personal Mastery
• 40:50 - Formula for Success: Intentions and Mechanisms
• 44:44 - Fear as a Motivational Tool
• 46:09 - Impact of Subliminal Decisions
• 49:29 - Lessons from Tom Brady
• 52:40 - Political Landscape
• 56:15 - Focus and Productivity
• 59:50 - Benefits of Living in Redding
• 1:01:00 - Gratitude vs. Negativity
• 1:02:50 - Life Change Strategies
• 1:04:10 - Self-Repair Techniques
• 1:07:10 - Emphasizing Personal Responsibility
• 1:10:45 - Success Story Examples
• 1:14:40 - Current Challenges
• 1:18:50 - Path to Personal Mastery
• 1:22:20 - Contacting Scott Pit
• 1:24:35 - Outro

AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events and stories within our community that will make you proud to live in Redding, California! #allredding www.allredding.com

Interview by: Joey Gartin, WebDrvn Marketing Engineer https://www.webdrvn.com/ 530-319-5394

All Redding Explore Your City. Live Local. https://allredding.com

In this episode, your local AllRedding host, Joey Gartin of WebDrvn, interviews Darin and Jillian Dillon of Majestic Builders. They discuss various topics including the benefits of personal coaching and how to grow your business ... and much more.

AllRedding.com | Explore Your City. Live Local. AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events and stories within our community that will make you proud to live in Redding, California!

#allredding www.allredding.com

Interview by: Joey Gartin, WebDrvn Marketing Engineer

https://webdrvn.com/

530-276-8131

All Redding Explore Your City. Live Local. https://allredding.com

Discover Redding's unexplored treasures in this captivating episode where your local AllRedding host, Joey Gartin of Webdrvn, delves deep into the hidden gems that make our city truly unique. From the serene beauty of national parks to the vibrant community life led by local leaders and innovators, we uncover the essence of living in Redding. Join us as we visit Kellar Design, a furniture and decor store that has quickly become a city landmark, and hear from Dustyn Kellar about her journey back to Redding and her passion for design.

Dive into stories of local craftsmanship, community spirit, and the natural wonders that surround us. In this episode, your local AllRedding host brings to light the unique spots and inspiring individuals that contribute to the rich tapestry of Redding's community.

AllRedding.com | Explore Your City. Live Local. Our goal is to connect people with businesses, events, and stories within our community that will make you proud to live in Redding, California! #allredding

#ArtfulLiving #ScandinavianDesign #MinimalistStyle #CustomFurniture #RoomStyling

• 0:00 - Intro
• 0:25 - Dustyn Kellar, Kellar Design Overview
• 6:24 - Identifying Personal Style in Design
• 11:54 - Balancing Designer and Client Styles
• 15:00 - Preference: Blank Canvas vs Constraints
• 15:47 - Design as Therapy
• 18:44 - The Art of Curation in Design
• 22:00 - Navigating Family Dynamics in Design Projects
• 24:12 - Incorporating Feng Shui Principles
• 28:15 - Overcoming Project Challenges
• 31:50 - Understanding Interior Design Costs
• 34:10 - Integrating Antiques into Modern Design
• 37:30 - Family Involvement in the Design Business
• 39:30 - Embracing the Moment in Design and Life
• 42:53 - The Importance of Being Present
• 47:15 - Managing Time with Children During Projects
• 53:15 - Unique Projects: Airstream and Sprinter Van Remodels
• 57:46 - Interview with Coach Todd Franklin
• 59:44 - Highlighting a Favorite Design Project
• 1:01:31 - Discussing a Memorable Client Experience
• 1:04:34 - Mental Challenges in Creative Problem Solving
• 1:08:19 - Debunking the Overtime Myth in Creative Work
• 1:09:50 - How to Connect with Dustyn
• 1:10:15 - Closing Thoughts

AllRedding.com | Explore Your City. Live Local.

AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events and stories within our community that will make you proud to live in Redding, California! #allredding www.allredding.com

Interview by: Joey Gartin, WebDrvn Marketing Engineer https://webdrvn.com/ 530-722-4010

All Redding Explore Your City. Live Local. https://allredding.com

In this episode from October 2017 of AllRedding.com, we introduce you to Redding City Councilman Adam McElvain. In this episode, your local All Redding host, Joey Gartin of WebDrvn, interviews Redding City Councilman Adam McElvain where they discuss various topics ranging from High Speed Internet, Solar Power & attracting businesses to Redding, CA. AllRedding.com | Explore Your City. Live Local. AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events and stories within our community that will make you proud to live in Redding, California! #allredding www.allredding.com Interview by: Joey Gartin, WebDrvn.com Marketing Engineer

In this episode of the All Redding Podcast, host Joey Gartin sits down with Pastor Todd Skinner of Redding Christian to explore how one local school is building not just championship athletes—but confident, high-character young leaders.

From an undefeated football season to a historic basketball championship run, Redding Christian has created something truly special in the North State—where culture, mentorship, and community matter just as much as winning.

• 🏆 The story behind Redding Christian's back-to-back championship success
• 💪 How adversity, injuries, and tough losses shaped a stronger team
• 🥇 Why playing tougher competition prepared them for championship moments
• 🧠 The importance of culture, discipline, and leadership in youth sports
• 🤝 What makes Redding Christian unique—from mentorship to student relationships
• 🌱 How older students lead and influence younger generations
• ⚖️ The differences between public and private education models
• 🏡 Why parent partnership and community involvement are key to student success

This conversation goes far beyond sports—diving into what it really takes to build strong young people, healthy communities, and environments where students can truly thrive.

• 0:00 – Welcome to All Redding
• 0:25 – Meet Todd Skinner
• 0:45 – Championship football season recap
• 1:30 – Turning loss into a basketball championship
• 3:00 – Adversity, injuries & tough competition
• 5:10 – Winning the championship & emotional moments
• 6:50 – Why families choose Redding Christian
• 8:15 – What makes the school unique
• 10:30 – Cost, value & common misconceptions
• 12:05 – Sports vs. character: what really matters
• 14:15 – Girls team championship run
• 15:15 – Why team chemistry beats raw talent
• 17:00 – Mentorship & student leadership culture
• 19:00 – Public vs. private school differences
• 22:00 – Building stronger communities through education

www.facebook.com/webdrvn

Founder of WebDrvn and host of All Redding, Joey Gartin is a passionate entrepreneur and community advocate dedicated to highlighting the people, businesses, and leaders shaping Northern California. Through authentic conversations and storytelling, Joey brings visibility to the voices and stories that make Redding a truly special place to live and work.

https://www.pathwaychurch.life/

Todd Skinner is an Executive Pastor at Pathways and community leader in Redding, California, as well as an active coach and mentor at Redding Christian. Through his involvement in athletics, education, and ministry, Todd is passionate about developing young people into confident leaders with strong character, discipline, and purpose—both on and off the field.

AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events, and stories within our community that make you proud to live in Redding, California! #allredding

👉 www.allredding.com

All Redding Explore Your City. Live Local.

In this episode of the All Redding Podcast, we sit down with Brad Williams of College and Career Options to explore how one local nonprofit is transforming the future for students and families across the North State.

For over 20 years, College and Career Options has helped thousands of students navigate the often overwhelming path after high school — from financial aid and college applications to career exploration and trade school opportunities — all completely free to the community.

• His journey from engineering and defense work to serving in higher education
• The story behind College and Career Options and its impact across five counties
• How programs like FAFSA support unlock thousands in financial aid
• Why California offers some of the most generous education funding in the country
• The power of career exploration tools like YouScience
• How early exposure (like Kinder College Day) shapes future success
• Real stories of families finding clarity, opportunity, and hope

This conversation breaks down the confusion around college and career planning and replaces it with clarity, opportunity, and real support — showing that no matter your path, there's a way forward.

• 0:00 – Welcome to All Redding
• 0:25 – Meet Brad Williams
• 1:30 – From Pennsylvania to Redding: Brad's journey
• 5:00 – From defense industry to higher education
• 16:10 – What is College and Career Options?
• 20:00 – The barriers students face in the North State
• 25:00 – Academic support, career exploration & financial aid explained
• 29:00 – Real story: how YouScience changes student direction
• 33:00 – Funding challenges + why these services are free
• 36:00 – Why "College AND Career" matters (not just college)
• 39:00 – Breaking down FAFSA and financial aid myths
• 45:30 – Free community college in California
• 49:00 – Who should use College and Career Options?
• 51:00 – Impact: 50,000+ students served
• 57:00 – Why this work is so fulfilling
• 1:01:00 – Demystifying the process for families
• 1:01:15 – Kinder College Day
• 1:04:30 – College & Career Signing Day
• 1:09:20 – College Quest (local college fair)
• 1:12:20 – Final thoughts + why families should connect early

https://www.facebook.com/arthoferandtonkin

Griffith Tonkin — longtime Shasta County-born attorney and community leader, partner at Arthofer & Tonkin Law Offices, active in local youth & civic work and dedicated to justice, mentorship, and service.

Brad Williams serves with College and Career Options, helping students and families across the North State navigate financial aid, career exploration, and post-high school education pathways. With a background in engineering, executive leadership at Simpson University, and years of community service, Brad is passionate about making education accessible and understandable for all.

AllRedding.com is your local online source for all things Redding and surrounding areas. Our goal is to connect people with businesses, events, and stories within our community that make you proud to live in Redding, California! #allredding

👉 www.allredding.com

All Redding Explore Your City. Live Local.