Like the old saying, "If you don’t know where you're going, any road will get you there." Same is true for marketing strategies. It's not about the to-do lists, tactics, or execution, but tying those activities back to the fundamental strategy that paves the road to success.

Samantha and her guest, Mike Mooney, Senior Marketing Director at Thrive TRM, discuss marketing strategies at multiple levels of a company's business lifecycle and what really matters for growth and success.