Understanding engaging storytelling that fuels engagement has driven me. In the Minor Touches Major Impact Fundraising Method, we use a simple formula to help fundraisers overcome wrong tendencies and consistently get stories that promote engagement. The attributes can come in any order, but they are always there. 

Engaging Story = One + Normal + Explosion + New Normal + Hero

All stories have a beginning, middle, and end. They don’t have to follow that order, but they all have these elements. A story is about a person who encounters obstacles and overcomes them. In storytelling, that obstacle is often called the inciting incident. In my storytelling equation, the “explosion” is the inciting incident.

 So, a story is about a (one) person (normal) who encounters some challenge (explosion) and rises to overcome it (new normal). 

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