I had the amazing opportunity to speak to Payal Shah, content creator and founder of L’Dezen, on her phygital NFT project. Payal started her career in architecture but very quickly found her calling in the jewellery industry. She founded her company L’Dezen just a year after graduating from university. Now 11 years later, her jewellery pieces are worn by some of the most famous people in the world including - Rihana, Mindy Kaling, Michelle Obama and Nick Jonas. And just this year, she also entered into the web3 space with the launch of her NFT earrings - Limitless earrings.

In this interview, she talks about her journey starting from her jewellery business to her entry into web3. She also discusses the highs and lows she went through while building L’Dezen, what she looks for when building a team and she’s excited about working on next. And in the last segment, she also briefly goes over her encounters with celebrities like Mindy Kaling and Kris Jenner.