We start Season 2 with a sleeping giant.

Some will have preconceptions of Decathlon. Some will think they already know what Decathlon does vis-a-vis padel.

I genuinely believe that most of our listeners will not be aware of the full range of angles from which Decathlon approaches and supports this sport.

Decathlon impacts padel across markets, products, technology, partnerships with global players, local coaches and pro events, court and club relationships and more.

Thank you to Frederic Oudeville and Federico Fraguela as they give us a virtual tour of all the ways Decathlon propels the sport forward. And thank you to Mark Hewlett of Soul Padel, one of the clubs that resides on Decathlon premises, who gives us the perspective of an outsider collaborator.

Hope you enjoy the episode and the new Season! Welcome back!