In just over a year, the Hexagon Cup has cemented its place as one of the most entertaining professional padel events in the world.

The 2025 edition, its second, showcased growth across every metric: attendance, viewership, social media content, engagement, number of teams etc.

In this week's episode, Managing Director Astrid Thams and COO Sergio Lewin join to breakdown how the event has evolved since its first edition early 2024, and what the future holds for this team franchise based competition that pits the best men, women and NextGen players against each other in Madrid.