Modern sports now rely on third party content creators to grow recognition, drive fan engagement and entertain. Those who made a name for themselves early and who found a winning formula, have secured reputations, followings and relationships within the sport that are the envy of everyone else.

Two individuals who did just that in the last 5 or 6 years are Pablo Garcia of The 4th Set, and Sven Boele of Otro Nivel. While the first focuses more on the professional tour and players (both in Spanish and English), and the latter specialises in tongue-in-cheek coaching content for English-speaking amateurs, both have secured tens of millions of views on their respective channels.

In this week's episode, we discuss the viability, opportunities and challenges around building a padel content-creation brand and following.