This last June, IMG unveiled their entry into the padel space, by announcing men's Number 1 Arturo Coello as their first client and bringing on board industry heavyweights Auguste Hernan and Daniel Dios to drive the vertical.

It is a seismic moment when a company with the size, reputation, breadth and pedigree enters the market and in this week's episode, Alex Inglot and Hexagon Cup Managing Director Astrid Thams talk to these two captains as they steer this project and begin exploring how they grow the initial player management offering, but also how they provide other services and value.

We explore the lead up to the announcement, how the set up with King Arturo is already working, which other players are on their radar, and what the future holds for IMG in padel, and the padel business ecosystem.