McDonald’s launches BTS meal collaboration, making “digital marketing surprises” with 9-piece Chicken McNuggets ultimately available in 50 countries. The packaging was even sold up to 100 million Rupiah in Tokopedia and Shopee!

On this week episode, we discuss everything we know about this marketing trick and how to apply it for startups in generating highest ROAS. So, don't miss the chance to learn more about it!